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Already today, GenZ – born between 1995 and 2010 – makes up a third of the world’s population.
Technically inclined, health-aware, and sustainability-focused, the new generation is about to completely alter the way we consume food and beverages (F&B).
Market, funding, and investment trends give clear indications that big changes are underway.
This report explores the implications of GenZ on six core dimensions and gives clear recommendations on how F&B brands and retailers have to adjust their business to remain competitive:
GenZ is digitally savvy, uses new communication channels, and has different expectations when it comes to customer engagement, service, and brand purpose. Sustainability is important to 2/3rd of them.
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